Anne Joy Michira

Anne Joy Michira is a seasoned marketing leader with over 17 years of experience in the fast-moving consumer goods sector. She currently serves as the Marketing & Innovations Director for Diageo’s South, West, and Central Africa region, based in London. Previously, she held senior roles at East African Breweries Limited (EABL), including Head of Marketing – Beer and Head of Spirits, where she played a pivotal role in revitalizing major brands such as Tusker, Pilsner, and Johnnie Walker. Her leadership contributed to EABL’s first-ever Cannes Lion award for the Senator brand campaign. Michira is a University of Nairobi Bachelor of Commerce (Finance) graduate and was recognized as a Business Daily Top 40 Under 40 achiever in 2019.