Elizabeth Mwangi
Elizabeth Mwangi is the Founder and Director of Gwiji, a Kenyan tech startup that is disrupting the cleaning industry by creating dignified, income-generating opportunities for low-income women. Through a mobile-first platform, Gwiji connects women in informal settlements with clients seeking affordable and reliable cleaning services, bridging a long-standing gap between underemployed domestic workers and households or businesses in need of trusted help.
Elizabeth’s vision for Gwiji was born out of both empathy and insight. Recognizing the challenges faced by women in accessing stable income, she set out to build a solution that is tech-enabled but deeply human-centered. By streamlining bookings, ensuring fair pay, and offering digital training and support, Gwiji is empowering its workers to take charge of their economic futures while providing quality service to clients.
Under Elizabeth’s leadership, the platform is not just solving a market inefficiency, it’s reimagining how technology can be used to unlock employment, promote financial independence, and reduce inequality. As Gwiji scales, Elizabeth continues to push for a model of growth that centers inclusion, trust, and opportunity, making her one of the rising voices in Kenya’s social innovation and tech-for-good ecosystem.