Felisters Gitau
Felisters Gitau Mutugu took the helm of Farmer’s Choice Limited—East Africa’s premier meat processor—as CEO on November 1, 2024. A homegrown leader, she rose through the ranks from Head of Sales Operations and Director of Sales & Marketing to Deputy Managing Director—Commercial, a role she assumed in June 2022.
She brings over a decade of senior leadership in the FMCG sector, with strengths in commercial strategy, operational excellence, finance, and marketing, and remarkable agility in a rapidly evolving industry. Educated at Jomo Kenyatta University of Agriculture and Technology (Bachelor of Commerce) and the University of Nairobi (MBA in Strategic Management), she also holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and is an SEPA Fellow from Harvard Business School.
As CEO, her strategic priorities include enhancing customer experience, automating operations, and scaling the company’s production beyond its existing 21,000 metric Tonnes annually, all while spearheading regional expansion.
Felisters was honored in the Business Daily Top 40 Under 40 Women list in 2017, underscoring her leadership acumen in a traditionally male-led industry. She also spots a broader role in the agricultural ecosystem, serving on the Kenya Livestock Sector Transformation Steering Committee under the Ministry of Agriculture and Livestock Development.