Joseph Malel Choge
Joseph Malel Choge is a dynamic Kenyan corporate leader and the Group Chief Executive Officer of Premier Foods Limited, one of Kenya’s leading manufacturers of food products, best known for brands such as Blue Band, Peptang, and Pika. With a career spanning over two decades, Choge has built a reputation as a visionary strategist, transformational leader, and champion of African entrepreneurship.
Before joining Premier Foods, Joseph Choge held key leadership positions in several top companies, including East African Breweries Limited (EABL), Safaricom PLC, and Coca-Cola. His strong background in sales, marketing, and business development has equipped him with the ability to drive growth, innovation, and operational excellence across diverse industries.
At Premier Foods, Choge has been instrumental in revitalizing the company’s brand portfolio, streamlining operations, and expanding its market reach within Kenya and across East Africa. His focus on sustainability, local sourcing, and food security has helped strengthen the company’s impact on both the economy and communities.
Beyond business, Choge is passionate about mentorship and leadership development, often emphasizing the importance of integrity and innovation in corporate success. His leadership at Premier Foods continues to shape Kenya’s fast-moving consumer goods (FMCG) sector and inspire a new generation of business leaders.
