Moriasi Omambia

Moriasi Omambia is a seasoned entertainment lawyer and the Chief Business Affairs Officer at Sauti Sol Group, a multifaceted entertainment conglomerate encompassing Sauti Sol Entertainment, Sol Generation Records, Sol Fest, and Sol Generation Publishing & Distribution. Since 2012, he has been instrumental in transforming the group into a leading force in East Africa’s creative industry. Omambia has structured and secured high-profile brand endorsement deals and performances for artists like Sauti Sol, Bensoul, and Nviiri the Storyteller, resulting in annual revenues exceeding USD 1.5 million. He also pioneered intellectual property management strategies, ensuring sustainable income streams even during challenging periods like the COVID-19 pandemic. His behind-the-scenes efforts have been pivotal in standardizing contracting practices and valuing artistic work in the region.