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Top 40 Under 40 — 2023 Women

Purity Gakuo

Purity Gakuo is the Chief Operating Officer and Co-founder of Kuuza Freezers, a Kenyan startup tackling one of the most critical infrastructure challenges in Africa’s food systems: cold chain access. At Kuuza, she leads operations, strategy, and scale-up efforts for the company’s flagship innovation, affordable, solar-powered freezers designed to preserve perishable goods in off-grid and underserved areas. The solution is particularly transformative for players in the fish and fresh produce value chains, where post-harvest losses remain high due to inadequate refrigeration.

With a strong grounding in sustainable development and supply chain management, Purity has helped position Kuuza Freezers as a mission-driven enterprise focused on food security, rural entrepreneurship, and climate resilience. Her role has involved not just manufacturing and distribution oversight, but also user training, after-sales service design, and community integration, ensuring the product delivers long-term value to smallholder farmers, fisherfolk, and market vendors.

Purity is deeply passionate about technology for impact and believes that the intersection of clean energy and localized innovation holds the key to unlocking economic opportunity in rural Africa. Through Kuuza, she is not only bridging a technical gap, but also enabling dignity, income stability, and sustainability across Kenya’s agricultural and blue economy sectors.

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