Samantha Kipury
Samantha Kipury is a highly respected media executive and the Group Head of Media at Dentsu Kenya, where she oversees strategy, performance, and innovation across the agency’s portfolio of media brands. A two-time nominee on Kenya’s prestigious Top 40 Under 40 Women list (including in 2018), Samantha has built a reputation as one of the most influential women in the country’s marketing and advertising landscape.
At Dentsu, she leads a multidisciplinary team tasked with delivering integrated media solutions for some of the region’s biggest brands. Her leadership combines data-driven insight, creative agility, and deep market understanding, ensuring that clients not only meet their business goals but stay ahead of rapidly evolving consumer behavior. Samantha is known for her strategic clarity and ability to align media investments with broader brand and growth objectives.
Beyond her corporate role, Samantha is also a mentor and advocate for women in leadership within the advertising industry. She frequently lends her voice to conversations around digital transformation, inclusive storytelling, and talent development in Africa’s creative economy. With a career defined by vision, execution, and a passion for impact, Samantha continues to shape the future of media both within Kenya and across the continent.
